{"id":28978,"date":"2026-07-19T11:11:07","date_gmt":"2026-07-19T04:11:07","guid":{"rendered":"https:\/\/www.mtec.or.th\/en\/?p=28978"},"modified":"2026-10-19T11:12:26","modified_gmt":"2026-10-19T04:12:26","slug":"ceramic-industry","status":"publish","type":"post","link":"https:\/\/www.mtec.or.th\/en\/ceramic-industry\/","title":{"rendered":"MTEC, NSTDA Organizes Training to Advance Thailand\u2019s Ceramic Industry and Strengthen Global Competitiveness through Market Insights, Innovation, Design, and Sustainability"},"content":{"rendered":"\t\t
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July 16, 2026, King Thong Room, 2nd Floor, Asia Hotel Bangkok:<\/strong><\/span><\/p>

The National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA), organized the workshop \u201cCeramic Industry Transformation for Global Competitiveness\u201d<\/strong> under the concept \u201cQuality \u2022 Design \u2022 Innovation \u2022 Sustainability.\u201d<\/strong> The program aimed to strengthen Thai entrepreneurs’ capabilities, enabling them to adapt to global market changes, boost competitiveness, and achieve sustainable growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dr. Asira Fuongfuchat, Deputy Executive Director of MTEC, NSTDA<\/strong>, delivered the opening remarks, emphasizing that MTEC, as a research and development organization specializing in materials and manufacturing technologies, plays an important role in supporting both the public and private sectors through science, technology, and innovation to enhance Thailand\u2019s competitiveness. The ceramic industry is one of the key industries to which MTEC attaches particular importance. MTEC\u2019s Business Development Division, in collaboration with NSTDA\u2019s Industrial Technology Assistance Program (ITAP)<\/strong> and the Thai Ceramic Society<\/strong>, organized the training to provide entrepreneurs with knowledge in technology, innovation, design, and marketing. The initiative aims to add value to products, expand export opportunities, and sustainably elevate Thailand\u2019s ceramic industry to compete internationally.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The program continued with a special lecture by Assoc. Prof. Dr. Sirithan Jiemsirilers<\/strong>, President of the Thai Ceramic Society, entitled \u201cA New Perspective: Elevating Thai Ceramics for Global Competitiveness,\u201d<\/strong> in which she shared her vision and direction for developing Thailand\u2019s ceramic industry in response to global market competition. Experts from the public and private sectors and academic institutions then shared knowledge on marketing, branding, innovation, intellectual property, sustainability, and product design to strengthen Thai entrepreneurs\u2019 capabilities comprehensively.<\/span><\/p>

Among the speakers, Ms. Metha Charattanakorn, <\/strong>Managing Director of CIP Value Co., Ltd., presented \u201cUnderstanding the Global Market and the Competitive Landscape: New Opportunities for Thailand\u2019s Ceramic Industry.\u201d<\/strong> Dr. Wipawan Limpiphaibul, <\/strong>Executive Chairman of Quality Ceramic Co., Ltd., shared her experience in \u201cFrom Thai Business Foundations to Sustainable Growth: Lessons from a Real Entrepreneur.\u201d<\/strong><\/span><\/p>

On the topic of creating value for businesses and products, Asst. Prof. Dr. Panithan Jantongjin<\/strong> of the Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, delivered a presentation entitled \u201cThe Essence of Marketing: From Customer Insight to Brand Value.\u201d<\/strong> Dr. Radeemada Mungkandee of Lexel IP Co., Ltd.<\/strong> discussed the use of intellectual property as a business strategy in \u201cIP as Strategy: How to Leverage Intellectual Property for Ceramic Business Growth,\u201d<\/strong> while Mr. Pongsakorn Khantichaimongkol of Nexus Impact Corporation Co., Ltd.<\/strong> presented a sustainability case study entitled \u201cSustainability Case Study: Why Sustainability Is a Business Opportunity.\u201d<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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During the afternoon session, Dr. Anucha Wannakorn, Director of the Ceramics and Construction Materials Research Group<\/strong>, together with Dr. Jarusporn Mongkolkachit<\/strong> and Ms. Tassaneewan Chomin<\/strong>, members of the MTEC, NSTDA research team, shared their expertise in \u201cValue Creation through Innovation.\u201d<\/strong> Ms. Sarawut Klinsuwan, Senior Trade Officer, Department of International Trade Promotion, Ministry of Commerce<\/strong>, presented \u201cOpportunities, Support, and Platforms for Industrial Development,\u201d<\/strong> while Ms. Pawinee Anusornseree, Senior Consultant, Industrial Technology Assistance Program (ITAP),<\/strong> introduced support mechanisms available to entrepreneurs through the ITAP program.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Participants also took part in the hands-on workshop \u201cDesign Thinking for Future Ceramic Product and Business Development,\u201d<\/strong> led by Dr. Panit Sereeburee, Chief Executive Officer of Bangkok Innovation House Co., Ltd.<\/strong> The workshop focused on applying the design thinking process to innovation creation, product development, and business expansion in response to today\u2019s market needs.<\/span><\/p>

The training reflects MTEC, NSTDA\u2019s role in advancing Thailand\u2019s ceramic industry by integrating knowledge in technology, innovation, design, marketing, intellectual property, and sustainability. The initiative aims to strengthen Thai entrepreneurs’ capabilities and enable them to compete confidently and sustainably in the global market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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July 16, 2026, King Thong Room, 2nd Floor, Asia Hotel Bangkok: The National Metal and … Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":28979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[],"class_list":["post-28978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-event","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"\nMTEC, NSTDA Organizes Training to Advance Thailand\u2019s Ceramic Industry and Strengthen Global Competitiveness through Market Insights, Innovation, Design, and Sustainability - MTEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mtec.or.th\/en\/ceramic-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTEC, NSTDA Organizes Training to Advance Thailand\u2019s Ceramic Industry and Strengthen Global Competitiveness through Market Insights, Innovation, Design, and Sustainability - MTEC\" \/>\n<meta property=\"og:description\" content=\"July 16, 2026, King Thong Room, 2nd Floor, Asia Hotel Bangkok: The National Metal and ... 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