July 16, 2026, King Thong Room, 2nd Floor, Asia Hotel Bangkok:
The National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA), organized the workshop “Ceramic Industry Transformation for Global Competitiveness” under the concept “Quality • Design • Innovation • Sustainability.” The program aimed to strengthen Thai entrepreneurs’ capabilities, enabling them to adapt to global market changes, boost competitiveness, and achieve sustainable growth.
Dr. Asira Fuongfuchat, Deputy Executive Director of MTEC, NSTDA, delivered the opening remarks, emphasizing that MTEC, as a research and development organization specializing in materials and manufacturing technologies, plays an important role in supporting both the public and private sectors through science, technology, and innovation to enhance Thailand’s competitiveness. The ceramic industry is one of the key industries to which MTEC attaches particular importance. MTEC’s Business Development Division, in collaboration with NSTDA’s Industrial Technology Assistance Program (ITAP) and the Thai Ceramic Society, organized the training to provide entrepreneurs with knowledge in technology, innovation, design, and marketing. The initiative aims to add value to products, expand export opportunities, and sustainably elevate Thailand’s ceramic industry to compete internationally.
The program continued with a special lecture by Assoc. Prof. Dr. Sirithan Jiemsirilers, President of the Thai Ceramic Society, entitled “A New Perspective: Elevating Thai Ceramics for Global Competitiveness,” in which she shared her vision and direction for developing Thailand’s ceramic industry in response to global market competition. Experts from the public and private sectors and academic institutions then shared knowledge on marketing, branding, innovation, intellectual property, sustainability, and product design to strengthen Thai entrepreneurs’ capabilities comprehensively.
Among the speakers, Ms. Metha Charattanakorn, Managing Director of CIP Value Co., Ltd., presented “Understanding the Global Market and the Competitive Landscape: New Opportunities for Thailand’s Ceramic Industry.” Dr. Wipawan Limpiphaibul, Executive Chairman of Quality Ceramic Co., Ltd., shared her experience in “From Thai Business Foundations to Sustainable Growth: Lessons from a Real Entrepreneur.”
On the topic of creating value for businesses and products, Asst. Prof. Dr. Panithan Jantongjin of the Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, delivered a presentation entitled “The Essence of Marketing: From Customer Insight to Brand Value.” Dr. Radeemada Mungkandee of Lexel IP Co., Ltd. discussed the use of intellectual property as a business strategy in “IP as Strategy: How to Leverage Intellectual Property for Ceramic Business Growth,” while Mr. Pongsakorn Khantichaimongkol of Nexus Impact Corporation Co., Ltd. presented a sustainability case study entitled “Sustainability Case Study: Why Sustainability Is a Business Opportunity.”
During the afternoon session, Dr. Anucha Wannakorn, Director of the Ceramics and Construction Materials Research Group, together with Dr. Jarusporn Mongkolkachit and Ms. Tassaneewan Chomin, members of the MTEC, NSTDA research team, shared their expertise in “Value Creation through Innovation.” Ms. Sarawut Klinsuwan, Senior Trade Officer, Department of International Trade Promotion, Ministry of Commerce, presented “Opportunities, Support, and Platforms for Industrial Development,” while Ms. Pawinee Anusornseree, Senior Consultant, Industrial Technology Assistance Program (ITAP), introduced support mechanisms available to entrepreneurs through the ITAP program.
Participants also took part in the hands-on workshop “Design Thinking for Future Ceramic Product and Business Development,” led by Dr. Panit Sereeburee, Chief Executive Officer of Bangkok Innovation House Co., Ltd. The workshop focused on applying the design thinking process to innovation creation, product development, and business expansion in response to today’s market needs.
The training reflects MTEC, NSTDA’s role in advancing Thailand’s ceramic industry by integrating knowledge in technology, innovation, design, marketing, intellectual property, and sustainability. The initiative aims to strengthen Thai entrepreneurs’ capabilities and enable them to compete confidently and sustainably in the global market.
