Creative Work Style of Dr. Sittha Sukkasi

  “Thinking outside the box, emphasizing creative design,
setting valuable goals, making positive impacts and all will be well.”

Nowadays, many organizations are working to create innovations that will benefit the society. Dr. Sittha said that MTEC has taken another step by doing research that would satisfy the target group and create products that meet the needs of users.

Putting yourself in the actual situation of the target group will help you to better understand their problems. Dr. Sittha said that when doing interviews  “You shouldn’t introduce yourself as a researcher because the stereotype of the profession might make it difficult to talk with the target group.”


          Human-Centric Design is an approach to create an innovation in order to solve problems by involving the human perspective in all steps of the problem-solving process. This design thinking starts with empathy and uses collaborative and participatory methods, repeating all five steps of the process as many times as needed to achieve a complete solution.

  1. Empathize is to learn about the audience. It can be repeated many times until the researchers are certain that they get enough information and the right solution to satisfy the needs of the target group.

  2. Define is to indentify the problem, based on the evidence of the observations. The information should be very clear as it will be easy for a researcher to continue the process.

  3. Ideate is to brainstorm and generate as many ideas for potential solutions to the defined problems.

  4. Prototype is to build the example representation of ideas to show the target group so that they can know what a prototype look like and see if it will satisfy their needs.

  5. Test is to share the prototyped idea to the target group for applying with the actual situation or problem and receiving feedback.


The critical success factors of the Human-Centric Design methodology are as follows:

  • Teamwork: Multi-skilled staff and multifaceted consideration are of importance.

  • Process: A pertinent process and the reassessment of the issue are essential.

  • Environment: An environment conductive to communication and brainstorming activity is crucial.

Dr. Sittha and his team have shown that Human-Centric Design is an effective approach which can yield products and services that are beneficial to people and society. They also use this process to create many prototypes such as AKIKO, the sensory-stimulating comfort objects for people with dementia and BEN, the bedside booster.



Dr. Sittha Sukkasi:

  • Graduated PhD. from Massachusetts Institute of Technology

  • At present, works as a researcher in the Industrial Design and Problem Solving Research Team, Design and Engineering Research Group at the National Metal and Materials Technology Center (MTEC)


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